Creative Director, founder, brand builder and mother of two.
I've always been fascinated by why some businesses become unforgettable while others despite offering incredible products or services never quite reach their potential.
That curiosity has shaped my career. From working with global brands like Gucci and Dr. Martens, to launching my clothing brand OrendaLabl and fragrance house, METAMELBOURNE, I've experienced every stage of building a brand from concept and strategy through to launch, growth and long-term evolution.
Along the way, I realised something, exceptional businesses are often held back by inconsistent branding, outdated websites or marketing that simply doesn't tell their story. I created JLH Creative to change that.
Today, I partner with ambitious business owners to build brands from the ground up combining strategy, creative direction, websites, content creation and marketing into one seamless experience. Whether I'm launching a new business or evolving an established one, my focus is always the same: creating thoughtful brands that connect with people, build trust and stand the test of time.
Because when it's done right, it doesn't just look good, it feels like you.
Welcome, I'm Jodie
Every project begins by understanding your business - what makes it different, who it's for and where you want it to go. Only then do we begin designing.
Whether it's a website, visual identity, content campaign or complete brand launch, every decision is intentional. Beautiful design means very little if it doesn't build trust, tell your story or create meaningful results.
I believe branding is far more than a logo or a beautiful website. It's the feeling people have when they discover your business for the first time. It's the confidence they have when deciding whether to enquire and it's the reason they remember you long after they've left.
The strongest brands aren't built through trends. They're built through clarity, consistency and meaningful storytelling. My approach is simple: strategy first, creativity second because when the foundations are right, the design has purpose and your brand has the confidence to grow.
Where CREATIVITY meets intentional strategy.
