clover cottage estate

hospitality

Complete website design & development
Brand positioning & creative direction
Visual identity & brand styling
UX/UI design & booking journey optimisation
Professional photography & videography
Google account creation & management
Social media strategy & management
Instagram, Facebook & TikTok content creation
Launch marketing campaign
PR & media relations strategy
Copywriting & website content
Email marketing & promotional assets
Print & digital marketing collateral
Ongoing creative direction & brand management

execution

JLH Creative partnered with Clover Cottage Estate ahead of its public launch to build an entirely new brand presence from the ground up. From creative direction and website development to social media, photography and launch marketing (note: featured photography on website from Salthouse), every touchpoint was strategically designed to introduce the estate to market, generate anticipation and establish a refined, recognisable identity that honoured its heritage while appealing to a modern audience.

approach

Clover Cottage Estate is a historic landmark reimagined as a premium hospitality destination, bringing together heritage architecture, exceptional dining and memorable celebrations. The estate seamlessly blends timeless character with contemporary luxury, creating a destination for weddings, events and elevated dining experiences.

background

Business Strategy
  • Brand positioning
  • Market research
  • Customer profiling

SCOPE OF WORK

Brand Identity
  • Brand strategy
  • Creative direction
  • Logo & visual identity
  • Colour palette & typography
Website & eCommerce
  • Complete website design
  • User experience (UX)
  • User interface (UI)
  • Product & collection setup
  • SEO optimisation
  • Conversion optimisation
  • Mobile optimisation
  • Email marketing integration
Content Creation
  • Art direction
  • Lifestyle photography
  • Campaign imagery
  • Reels & video production
  • Content library creation
Marketing
  • Social media strategy
  • Instagram management
  • Content planning
  • Campaign development
  • Email marketing
  • Organic growth strategy
  • PR assets
  • Digital marketing collateral
Business Assets
  • Customer communications

OUTCOME

Clover Cottage Estate launched with a cohesive luxury brand presence across every customer touchpoint, positioning the estate as one of Melbourne's emerging hospitality destinations. Through strategic branding, digital marketing and immersive visual storytelling, JLH Creative created a strong market introduction that elevated brand awareness, built anticipation ahead of opening and established a premium foundation for future growth.

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frog hollow estate

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