Metamelbourne
home | Fragrance
METAMELBOURNE is a luxury Australian fragrance house conceived, built and launched entirely by JLH Creative. From business strategy and brand identity to eCommerce, photography and marketing, every element was developed to create a cohesive premium lifestyle brand positioned for long-term growth.
backgrounD
Create a distinctive luxury fragrance brand from the ground up within a competitive market, establishing a refined visual identity and seamless customer experience across every physical and digital touchpoint.
approach
JLH Creative led the project from initial concept through to launch, developing a complete brand ecosystem that blended strategy, design and marketing. Every decision—from product development and packaging to Shopify and social media—was crafted to build a memorable, conversion-focused luxury experience.
exceution
Business Strategy
- Business concept & creation
- Brand positioning
- Market research
- Customer profiling
- Product development
- Collection planning
- Pricing strategy
- Launch planning
SCOPE OF WORK
Brand Identity
- Brand strategy
- Creative direction
- Logo & visual identity
- Colour palette & typography
- Packaging design
- Brand guidelines
- Product naming
- Copywriting & storytelling
Website & eCommerce
- Complete Shopify website design
- User experience (UX)
- User interface (UI)
- Product & collection setup
- SEO optimisation
- Conversion optimisation
- Mobile optimisation
- Email marketing integration
Content Creation
- Art direction
- Product photography
- Lifestyle photography
- Campaign imagery
- Reels & video production
- Content library creation
Marketing
- Social media strategy
- Instagram management
- Content planning
- Campaign development
- Email marketing
- Organic growth strategy
- PR assets
- Digital marketing collateral
Business Assets
- Wholesale collateral
- Marketing materials
- Product descriptions
- Packaging inserts
- Brand documentation
- Customer communications
OUTCOME
MetaMelbourne launched as a fully realised luxury fragrance brand with a cohesive identity across every customer touchpoint. The project showcases JLH Creative's ability to transform an idea into a commercially ready business, delivering strategy, branding, eCommerce, content creation and marketing under one creative direction.